Our mission is to produce the highest quality audio, video, and printed media products in the industry, with the widest distribution, allowing us to interact with the largest possible segment of the sports betting community. Our purpose is to inform and provide tools to help this community make better decisions, while engaging our audience with entertaining content that expresses the core truth that betting on sports is fun. “Betting on the Future” is more than a tag line, it is a representation of the content we create, as well as the audience that we create it for.